We Believe in Giving Back

We believe the one True Myth is Mother Nature. We have benefitted from her gifts as we make True Myth Wines and we believe in doing all we can to maintain her omnipresent influence through sustainability and wildlife conservation.

The Milkweed Project

There has been a dramatic reduction in milkweed populations across the nation. Milkweed plants have been greatly affected by the increase is herbicide and pesticide use in the United States. Monarch butterflies lay their eggs solely on Milkweed plants, so without milkweed, Monarchs have nowhere to lay new eggs. This is a problem unique to Monarchs as they are the only species of butterfly that needs Milkweed as a habitat during reproduction.

Our Mission

Save the Butterflies

At True Myth Winery we are dedicated to helping to create a milkweed habitat on California’s Coast to give our beautiful Monarchs a place to lay their eggs and raise their young. We are currently testing milkweed plantings in a location on the California Coast that is out of the way and undisturbed. Our goal is to find the proper species of milkweed to plant on the California Coast that will survive over winter and provide the perfect stopover for migrating Monarchs. Additionally, we are ensuring that the plot of milkweed we plant will be far away from the influence of herbicides and pesticides so they will not disturb the Monarch eggs. Once we determine the proper species, we'll plant a large crop of milkweed, along with other pollinating plants with a nice rosemary border, in hopes of attracting a lively bee and butterfly habitat. Once we have growing and thriving milkweed plants, we will also be able to harvest the seeds to give away to others to plant themselves.

Creating habitats to help the Monarch population in the US is important to us, as we strive to nurture and maintain all of Mother Nature’s creations.


Monarchs spotted at the Pismo Butterfly Grove in 2016


Generations of Monarchs that live in one year


Different species of milkweed exist in North America.


We have farmed in a sustainable fashion since the beginning, as it is simply the right thing to do.



Our estate Paragon Vineyard was one of the first Central Coast vineyards to become SIP Certified – the Niven Family participated in the SIP pilot program in 2008. It’s currently one of the largest SIP Certified vineyards in the state of California.

SIP Certification is a rigorous sustainable vineyard and wine certification with strict, non-negotiable requirements. The program is dedicated to the three P’s of Sustainability – People, Planet and Prosperity – which ensures that both natural and human resources are protected. We are committed to farming our vineyards based on these rigorous standards to continue to do all we can to help maintain our environment.

To learn more about what it means to be sustainable, please visit www.sipcertified.org